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 If You Need an
Expert Website
Design . . .
We Can Help!
Our Website
Development
Experience - We
have been designing
websites since the
infancy of the
internet. We know
what works. Don't be
fooled by designers
who don't understand
website
functionality, or
focus only on
design. A website
needs to look good,
but also needs to
have content, have
purpose, and focus
on your potential
customer. You need
to establish goals
regarding what you
desire your website
to achieve. But, you
also need a plan for
getting visitors to
the site. And that
involves more than
pretty pictures.
IMPORTANT!
If your web designer
cannot talk to you
about major search
engine guidelines,
changes in
algorithms and what
search engines are
looking for, you
must exercise
caution. If
guidelines are
violated, your
website can be
banned from search
engine results.
Finding someone to
fix the problem will
waste a great deal
of time that you
should have been
doing business. A
"fix" will be much
more costly in the
long run. If you
have questions
regarding this
please call and ask
us. We will gladly
educate you on how
to find a capable
web designer,
whether you choose
our services or not.
In fact, we often
are booked and
cannot get to a
project right away.
We would rather take
10 minutes with you
to educate you, and
not have your
business, than have
you hire a designer
that unknowingly
undermines your
website investment
before it launches.
info@grandlakeadvertising.com
We specialize in website development
from concept through
launch, including
unique graphics,
copywriting, and
advertising
consulting, as well
as search engine
optimization with
content, keywords,
and intelligent and
effective copy, help
you get the most for
your advertising
dollar. We make
your company shine!
We can guide you
through selection of
a domain name
through advantages
and disadvantages of
Flash animation.
Familiar with major
search engine
guidelines, we build
websites that are
easily crawled by
the engines and
easily indexed. Get
more for you money
at Grand Lake
Advertising.
You Have A Website .
. . Now What?
YOU NEED TRAFFIC!
Need Website
Traffic?
We Can Help You With
Search Engine
Optimization
A specific plan can
be tailored to meet
your marketing
needs. We evaluate
your existing
website,
develop keyword and
meta tag strategies,
make
recommendations,
work with your staff
or web designer,
guiding them to
utilize methods that
make your website
easier to access and
index for the search
engines. If you need
us to work directly
on the site we can
do that as well,
writing code,
optimizing graphics,
and eliminating
problem areas that
may be affecting
your ranking with
major search
engines. This
process helps you
rank higher in the
search engine
results pages, and
thus you are more
easily found by
individuals looking
for your products or
services.
Our basic
plan commonly
includes:
• Monitor specific
website traffic,
analyze sources and
visitor demographic
• Adjust and monitor
keyword and search
string strategies
• Assign alternate
text to graphics
accordingly
• Add content that
is user specific and
monitor results
• Increase external
links from quality
websites utilizing
reciprocal linking,
blogging and more
• Content related
linking throughout
site
• Metatag strategies
that correspond with
content
• Code development
including the
development of a
google friendly
sitemap
• Continual
re-evaluation of
search engine
algorithms and
coordinating action
and adjustment of
SEO strategies
• Public relations
and article
submission
coordination
• Competitive
analysis
You Have Traffic
Coming To Your
Website.
How Do You Convert
Them to Customers?
We Utilize Direct
Response Advertising
Methods Specific for
Your Website to
Convert Visitors to
Customers
By developing
attention getting
design, strong
benefit rich
headlines,
compelling sell copy
and a sense of
urgency we draw your
visitor to your most
important areas. We
then call them to
action with offers,
incentives and a
sense of urgency.
You visitor is given
clear instruction
that leads them to
responding to your
message.
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