CLEVELAND,
OH ---
RV
Dealership
Advertising.
When You are
hot, you're hot.
The industry
hasn't slowed
with the rising
gas prices, and
the majority of
buyers are now
in their 30s and
40s. How do you
market to a
demographic that
includes very
young families,
middle aged
executives, and
retired baby
boomers? "Just
make them an
offer", says
Daniel Ball, RV
Advertising
expert, "Direct
Response
marketing is the
only way to
entice a market
such as this
one. They have
to know the
benefits before
they even set
foot on the
lot."
Dan Ball has
been working
within the RV
Dealership
Advertising
Industry for
over 22 years.
He has seen
companies come
and go, making
huge promises to
RV Dealers, who
did not see much
return on their
investment.
"Since the
infancy of
advertising,
there have been
millions of
advertising
ideas tested and
tried with
various media
vehicles. Only a
select few of
these ideas have
proven to be
effective time
after time and
pay off huge
returns. Very
few people
actually know
what these
formulas are.
Not even the
big, successful
advertising
agencies that
are courting you
for your
business,"
states D. P.
Ball. He
continues, "If
RV Dealers only
realized the
inflated prices
they are paying
when an
advertising
agency puts on
their 'dog and
pony show,'
which means -
putting on a big
presentation
with all the
glitz, making it
look like the
advertising is
going to work
because of
pretty pictures
and some clever
lingo. It's not
the dealer's
fault. It's not
his job to know
these successful
advertising
formulas inside
and out. Believe
me, it took me
years of
research, study
and
experimentation
to completely
understand the
intricacies of
response driven
advertising."
With the RV
industry poised
to break records
in overall
sales, most of
Dan's clients
are breaking
sales records as
well. And, more
importantly,
when the market
was sluggish,
they were still
breaking
records. "You
have to be ready
for sales
slumps, the ebb
and flow of the
industry is not
consistent. But,
you need your
bottom line to
be." states
Ball. "Most RV
Dealerships
approach me when
sales are slow.
Not realizing
the fantastic
leap they can
make in hitting
impressive sales
records if we
use the same
tactics in a
good economy."
To read more
about
Daniel
Ball and his
niche market
techniques that
are taking his
clients to
soaring heights
while other
dealerships are
looking up,
visit his
website at
http://www.dpballadvertising.com
or call
888-273-7763.
There's always
more room at the
top!
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