RESTON, VA (March 2007) —A major Go RVing display at the newly built
RV/MH Hall of Fame and Museum in Elkhart, Ind. opened to the public
in late March, bringing the RV industry’s past, present and future
under one roof.
The Go RVing campaign’s vital role in building awareness of RVs will
be celebrated in the new showroom, which features interactive
displays of the award-winning “What Will You Discover? Go RVing”
ads.
The purpose of the Go RVing exhibit is to encourage all visitors to
leave with a strong desire to experience RVing. The contemporary,
state-of-the-art hall will feature a theater where the popular TV
spots and free, introductory consumer video will air continuously.
At nearby computer kiosks, viewers can visit the GoRVing.com
website; sign up to receive the Go RVing DVD and search for
participating Go RVing dealers, manufacturers and campgrounds.
Cinema-sized murals and interactive versions of the “What Will You
Discover” print ads will also be displayed.
The RV/MH Museum will have a diverse collection of new RVs on
display in the Go RVing hall so visitors can experience the
industry’s latest products as well as the many historic units in the
museum.
Chosen through a lottery by RV/MH officials, the featured units
include a Type A motorhome from Winnebago Industries; a Type C
motorhome from Coachmen Industries; a fifth wheel trailer from Jayco,
Inc.; a travel trailer from Thor Industries and a folding camping
trailer from Starcraft RV.
The RV/MH Hall of Fame and Museum is situated adjacent to the
I-80/90 expressway. The Go RVing sponsorship of the museum includes
an animated message on its large electronic sign reading, “What will
you discover? Go RVing.” The message also offers a free video at
GoRVing.com. Easily visible from the highway, the sign’s messages
reaches millions of people traveling this major East/West corridor
annually.
“We are very proud to be playing a part in commemorating the rich
history and vibrant future of the RV industry as the sponsor of the
Go RVing display at the RV/MH Hall of Fame and Museum,” said RVIA
Vice President of Public Relations and Advertising Gary LaBella. “We
feel our presence in this beautiful new facility benefits the entire
RV industry by bringing exposure to manufacturers and dealers and
building awareness of the Go RVing campaign.
“The RV/MH Heritage Foundation and the City of Elkhart also benefit
by the presence of this major new attraction, and, most importantly,
so do consumers. Because of Go RVing, the museum now speaks to the
present as well as the past,” LaBella added.
“The Go RVing showroom will help us to reach traveling Americans
visiting this wonderful museum with our family-friendly messages,”
said B.J. Thompson of B.J. Thompson Associates, who coordinated the
display on behalf of Go RVing.
The RV/MH Museum features trailers, photos, and memorabilia reaching
back to the 1920's and is open to the public. The museum presents
chronological and technological advancements in the industry from
before World War I to the present. Besides the 5,000 square foot Go
RVing showroom, the new 50,000 square foot facility will include a
Hall of Fame gallery where individual leaders are honored, an
archival library, an exhibit hall and a 100 seat theater.
The Go RVing Coalition, formed in 1994, consists of RV
manufacturers, component suppliers, dealers, and campgrounds. Go
RVing works to provide the public and media with pertinent
information about the benefits of RV travel and to foster customer
satisfaction with the RV experience through customer research
conducted by its Committee on Excellence. For more information,
visit GoRVing.com.
